Wednesday, September 10, 2008

Fashion Versus Sports

Stella McCartney for Adidas




HEAD to the V&A this summer for Fashion V Sport: a new exhibition exploring the relationship between contemporary fashion and global sportswear brands.

The resulting array of outfits aims to illustrate how designers like Dries van Noten, Sonia Rykiel and Stella McCartney have turned sports clothing - like the classic grey jersey tracksuit - into fashion staples.

Part of the display is dedicated to iconic sportswear, such as Nike's handmade crocodile-skin trainers and diamond-encrusted shoelaces from Ends, as well as advertising campaigns like David Beckham's for Emporio Armani.

Fashion V Sport runs from August 5 2008 to January 4 2009 and admission is £5. Call 0870 906 3883 to book your ticket now.

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